38. Make a Facebook account
With Facebook, you have the option of making a fan page as opposed to a personal profile page. A Facebook fan page has many options that businesses can use. For example, it has advertisement options which can be used to reach target customers. Parameters such as age, gender, hobbies, and such can be set in order to reach a select group of people when advertising. Some of these advertisement tools are paid features while some can be used for free.
39. Make a Twitter account
A Twitter account can also be used to advertise your products and/or services. A fine technique is to get a lot of followers. This way, your tweets will be read by more users.
40. Link your websites
If you have several websites and social media accounts, it is a good idea to link them together. How do you do this? In your main website for example, you can provide a link to all your other websites. And in your Facebook page, you can also provide a link to your Twitter page. This way, you customers will be able to connect to you in more ways than one.
41. Focus on your target group
Do not waste all your time, energy, and resources on advertisement methods that attempt to reach everyone. If you only need to reach a select group of people, you only need to advertise with them in mind. If you are selling products for women for example, it may not be necessary to do extensive advertisement that would include male audiences.
42. Advertise price comparisons
When advertising your product/service by television ads, social media sites, radio station ads, newspaper, and such, it is also a good idea to include a market price comparison. For example, you may include in the description that your product is cheaper by 50 USD compared to other brands. Of course, you should avoid naming competitor brands specifically if you want to avoid lawsuits.
43. Advertise specification comparisons
Other than the price comparison, you may also include a specification comparison in the product description. You only need to list down differences which favors your product. For example, if the laptop that you are selling has a battery capacity of 10 hours and your competitor's product only has 5, you may include that information in the product description. Here is an example: "can last 5 hours longer than other laptops".