Silicon Valley has successfully imposed their own storytelling on Big Data.

Do Big Pharma, Big Food or Big Oil make you think about huge companies whose interests are seldom aligned with your own? Not so with Big Data. Big Data seems neutral. [1]

And yet, we are witnessing the largest collection of personal data ever.

Billions of people are being spied on every day by hundreds of Ad Tech companies, starting with two of the world's largest companies, Google and Facebook.

High on optimism, we seem to think that it's worth it, and that data will solve all sorts of problems. What kind of problems? For example those politics should take care of.

When a 25 year-old dude who looked like the singer of rock band Green Day killed 12 people in a movie theatre in Colorado, what did newspapers do? Did they campaign to make it harder to buy assault weapons than to buy a can of beer in a supermarket?

Neah. The venerable Wall Street Journal asked: “Can data mining stop the killing?” [2]