The Internet Ideology - From A as in Advertising to Z as in Zipcar by Massimo Moruzzi - HTML preview

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Apps

There's an app for that!

There's an app to help you become more productive, one to tell everything about yourself to everybody (hint: It's the one with the blue "f"), one to share pictures, another one to chat and more still that track how many times you run, what you eat, how many times you go to the loo or have sex, what you read, what you like, what you should buy etc.

Once you realise you can't live without your phone and check it 150 times a day, you can download an app that helps you curb your dependence from your phone. [1]

And another one to help you find yourself and meditate. There's an app for everything.

Except for brewing coffee, unfortunately.

Hence the idea that everything can be solved with an app. Poverty? Political apathy? Lack of community? Obesity? There's an app for that!

The city of Milan, Italy, created Not2 4get, the app you need to geo-localise your dear ones at municipal graveyards.

In Catalonia, Barcelona has no fewer than 30 different apps. Perhaps it's time to admit we have gone a bit too far. [2]


[1] Eyal, Nir. Hooked: How to Build Habit-Forming Products.
[2] Aplicacions municipals. Ajuntament.barcelona.cat/apps/ca