The Internet Ideology - From A as in Advertising to Z as in Zipcar by Massimo Moruzzi - HTML preview

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Cloud

The Cloud is great, isn't it? But isn't it "somebody else's computer"?

And not your neighbour's computer, on whose hard disk you can keep an encrypted copy of your files with a service like Storj.


No, the cloud is somebody else's computer – for example former Secretary of State Condoleeza Rice's, who is on Dropbox's board – on which you keep all your files.

Unencrypted.

In California.

Which may remind us of California Dreaming or Surfin' USA, but which is not a place where they care too much about your privacy.

The Cloud is much more. Nicholas Carr says it's the World Wide Computer. [1]

It's the infrastructure thanks to which Big Data corporations can register on their servers your every move: where you are, what you search on Google, what you read, what you share on social media, and soon what is in your fridge, how you drive your car or where you ask a self-driving car to take you.

Is this the future we want?


[1] Carr, Nicholas. The Glass Cage: How Our Computers Are Changing Us.