Hippies
Between the mid-60s and 1973, no fewer than a
million Americans, most of them young, white, educated and
relatively well-off, quit the cities and the class and racial war
that was brewing there and headed not to a house in suburbia with a
nice front yard, but to the countryside, for an experience in
communal living and sex, drugs and rock'n'roll.
In 1968, Stewart Brand created the
Whole Earth Catalog to make available the information
about the technological tools needed to create independent and
sustainable communities. This authentic
Bible of the
Back to the Land Movement carried a very American message:
"With access to the info we need, we can make the world a better
place". [1]
The Communes did't work out. They failed in politics, in the art of
taking collective decisions, because they were much more interested
in a different and more personal change – "Why don’t you free your
mind instead?", as the Beatles were singing. [2]
As the dream came to a close, computers and cyberspace become the
new Frontier.
But things ended up taking a different and more consumerist turn.
The Hippie-van eventually made way to an app you can use to summon
"Your Private Driver". [3]
[1]
Turner, Fred.
From Counterculture to Cyberculture, Chapter 3.
[2]
The Beatles.
Revolution.
[3]
Uber.
Your Private Driver.