The Internet Ideology - From A as in Advertising to Z as in Zipcar by Massimo Moruzzi - HTML preview

PLEASE NOTE: This is an HTML preview only and some elements such as links or page numbers may be incorrect.
Download the book in PDF, ePub, Kindle for a complete version.

Invisible Hand

Remember Adam Smith's invisible hand? Today we live by a new invisible hand.

We live in a society dominated by a series of black boxes: "People worry that computers will get too smart and take over the world, but the real problem is that they're too stupid and they've already taken over the world". [1]

We are told that things are the way they are because the Internet wants them that way.

But the algorithm is a political choice! [2]

Algorithms determine the results we get back from a query on a search engine or the news we end up reading on social media.

Who decided how trending topics work on Twitter? Why is it harder for a topic that already made it to the top to get back there?

Does it make sense to push tweets that get traction outside of the clusters where they were generated? There are no right and wrong answers to this kind of questions.

Which means these are political choices. [3]


[1] Domingos, Pedro. The Master Algorithm.
[2] Vannini, Walter. DataKnightmare.eu
[3] Morozov, Evgeny. To Save Everything, Click Here: The Folly of Technological Solutionism, Chapter 5.