Monopolies
The laws that regulate monopolies in the United
States date back to the end of the XIX Century and to the early XX
Century. They were instrumental in breaking up monopolies in
railways, oil, tobacco and canned meat.
According to the prevailing interpretation of anti-trust laws in
America, a monopoly exists only if companies band together to raise
prices or to keep prices artificially high.
If we adopt this view of the world, it's hard to think about
monopolies on the Internet.
How much does Google charge you to use their search engine? And for
Gmail?
For Google Maps? And how much does Facebook cost? What about
Instagram?
But isn't it harder to compete with the leader if they give away
their services for free?
And what will happen once retailers that are forgoing margins, like
Amazon, will have wiped away all their competitors? [1]
Lastly, isn't it a monopoly when two companies, Google and
Facebook, own 77% of the online advertising market in the US and
are responsible for 99% of the year over year increase in
expenditure in said market? [2]
Isn't it time for regulators to step in? [3]
[1]
Fic, Audreyii.
The Entirely Unnecessary Demise of Barnes & Noble.
[2]
Heath, Alex.
Facebook and Google Completely Dominate the Digital Ad
Industry.
[3]
Galloway, Scott.
Why Amazon, Apple, Facebook and Google Need to Be
Disrupted.