No auction rules force their sellers to have a return policy. However, having a liberal one, and letting your customers know about it, can create more business. It signals to your customers that you care about them and stand behind your merchandise, even if it costs you money.
There are only two possible kinds of return policies, unconditional and conditional...An unconditional policy means that your #1 goal is a satisfied customer and you will take back the merchandise for any reason. This doesn’t mean, however, that anything goes. The merchandise needs to be returned in excellent condition and there can be a time limit.
With a conditional return policy, you specify the conditions. For example, if the merchandise isn’t as described by you or it was damaged in shipment, you will accept its return.
Buyer’s remorse isn’t an excuse, nor is finding it cheaper elsewhere a legitimate reason.
Many sellers make a mistake with guarantees. They create a fabulous guarantee but then they don’t reveal it unless they have to because they are afraid someone will take them up on it. If you decide on a powerful unconditional guarantee...
... trumpet it for whole world to know! If you’re going to
assume this liability, get marketing mileage out of it.
99.5% of people are decent folks who appreciate an honest, good-value effort. And they won’t violate the trusting gesture of a money-back guarantee... as long as you are offering true value. That’s why Ken continues to offer an unconditional guarantee for SiteSell products (http://www.sitesell.com/).
