Under the old version of fiverr then selecting the image for your gig, prior to
making a video was important, now under the new fiverr version two (V2) it is
absolutely essential!
Your image must be a maximum of 682 px wide and 489 px high, and no more
than 2Mb in size.
The new Fiverr V2 is far more visual and “Pinterest like” in it’s layout, this means
eye catching images are now absolutely essential to getting the buyers attention,
and don’t think that just because you are offering a great service everyone’s
going to rush and buy your gig. You can have ‘the’ best gig on fiverr on a $ for $
basis, BUT if your image choice is poor then no one will ever click on it to read
about the fantastic service that you are offering! It’s a fact that your gig will live
and die by the image you choose for it, particularly if you choose not to upload a
video initially – although note gigs with videos sell up to 220% more than those
that don’t! So to my mind it’s crazy not to record a video (More on this coming
up)
This leads me to one big problem that fiverr has yet to address. When you upload
your video then this is what shows up instead of your image to prospective
buyers. The problem with this is that fiverr does not display the first image from
your video – so you may stand there with your best smile, grin like a Cheshire
Cat for the first five seconds, only to find that once you’ve uploaded your video
that the picture now shown on fiverr, is you part way in to your video with your
mouth wide open looking awful.
There seems no answer to this problem, and it can make a video image look
awful. Answers on a postcard to that one?
Also unlike many sites then whilst fiverr request that you use an original image,
that you own the copyright to, and it requests that you do, then it doesn’t seem to
enforce this copyright rule at all and you will see images/logos from major
companies being used simply everywhere on the site. Just note that if a company
complained to fiverr over your use of a copyrighted image then they or their ISP
would be forced to remove it. That said there appears no sign of that happening,
otherwise fiverr would be rejecting gigs wholesale. Although that doesn’t mean
I’m condoning the use of copyright images in any way. So if you possibly can use
an original image. Note though that quite a few companies permit the use of their
images under certain conditions.
One option to create a good image is to use an image from Google images
(Checking it is free of copyright) and then modify it by placing text over the top
of it. This can be done very easily using most image editors, although I use
“Gimp” for editing mine as it’s a great fully functional image editor, indeed
people use it for carrying out gigs with, yet it’s 100% free – nothing to upgrade to
the whole of it’s free to download. Get it free for Mac or PC at Gimp.com – loads
of free tutorials on youtube.
Another option is to take your own photo reflecting the service you offer and
then use Gimp or a similar image editor to add text if required
Make sure your image reflects your service as best you can – whether people
click on your gig will depend 100% on what this image looks like, so spend some
time to create a good one, or buy a gig on fiverr and get someone to create one
for you.
The “Description” - Sales Pitch
Okay so you’ve set the hooks with your image and your gig title. Now it’s time to
reel the buyer in.
You have just 1,200 characters (not words) to do set out what you are offering
under your gig. There will be occasions when this seems more than enough. On
other gigs you will hit the 1,200 limit before you know it.
You also need to be aware that whilst it’s vital to incorporate your keywords and
keyword phrases in to the description, you have to be careful not to use too
many or fiverr will stop you from saving the gig and you will see warning
messages appear on the gig. Don’t forget to incorporate your keywords though!
Under the new fiverr V2 you can now fully format your gigs and change the size
of the text, make it bold or italic, and add in bullet points, or numbered points.
I would strongly suggest you do this and make your gigs look as good as possible
visually, whilst some people may still switch to the old version of fiverr the fact is
the new V2 version is here to stay, and any new potential buyer only sees the
new version. So it clearly makes sense to format the look of your gigs to the ‘New
look’.
When it comes to the actual text the sales pitch itself will be down to you, writing
with a passion will help you to come over better.
I recommend the use of bullet points as they can be very effectively used to
highlight your key points.
The buyer doesn’t want or need you to write an essay in the description, writing
short sentences with tight descriptions can and will pay dividends.
Highlight the key benefits of your gig early on and then re-‐iterate them again in a
summary.
Aim to get the gist of your gig across in the first paragraph.
Keep your description as clear as possible and avoid any unwanted fluff, funny
anecdotes etc. as all the buyer really wants to know is exactly what he’s getting
for his money.
Also you may think it obvious what is in the gig and what is not, but after a
month on fiverr you will realise that just the opposite may apply. Even when you
state, “This gig doesn’t come with XYZ” you will still get people ordering it and
then querying it when you deliver it without XYZ included.
Also if you want to minimise ‘cancellations’ (There is a whole section on
cancellations later on) then I would use part of your gig to specifically state was
is not included in the gig.
I am not being negative by focussing on these latter two items but ensuring that
you weed out problem buyers is just as important as closing sales is. You want
good buyers, for $5 you want low stress and not demanding buyers. Use your
description to help you do this in a positive way.
Whilst fiverr has actually upped the number of characters that you can use from
500 to 1,200 it is still a good idea to aim to get the point across as fast as possible
as to what your gig offers.
If you are struggling for words for your sales pitch then take a look at the
wording of some of the gigs that “Top Rated Sellers” use for inspiration. Often
you will find some great words that can be easily adapted to your own gigs.
One tip I picked up was to close the description with “Click order and let’s do
this” – Conversion rates more than doubled from 5% to 12% or more.
One thing to consider if you have a little money to invest is to employ a
copywriter in fiverr to help write your sales pitch. Initially though I would say
write your own, and re-‐invest in some good copy as your sales come in.
1,200 Characters – Use them wisely and don’t be afraid to re-‐write as required.
TIP: Make sure you copy and paste the gig title, description, tags and
instructions to buyers and save them in a word document. This way you can not
only keep an original copy but also have them to hand if anything goes wrong in
the process of saving the gig.
TIP: The use of the “Free gig” to boost sales. If your gigs are quick to do then you
may want to opt to add wording to your gigs description that allows you to offer
people another one of your gigs for free if they buy this one. This works well with
just about any gig, but care needs to be taken so as not to double your workload.
It is best suited to gigs that can be processed very quickly. I cover this at more
length in the chapter “Boosting & Promoting Your Gigs”
Selecting Your Tags/Keywords
Fiverr refers to its keywords as “Tags”, and the good news is that you can choose
short ones or long tail keywords. The bad news is that you can only choose five
of them.
If you are entering a market with high competition then try using some long tail
keyword tags rather than shorts ones such as “youtube”.
Also avoid innocuous or non-‐buying keywords such as “Free”, and do not use any
that are not relevant to your gig. Think of fiverr SEO as being like Google, if you
select a keyword just because it gets large numbers of searches but it’s irrelevant
to your gig then your will get marked down for this. So don’t do it. Keep all tags
highly relevant.
Much has been said that under fiverr V2 you should not use long tail keywords,
so I experimented and found that when I changed from my long tail keywords
such as “clickbank site” to “clickbank”,”site” as the tags my sales went down. So I
would advise sticking with long tail keywords for best results.
You can change them at any time in the future, although note any changes may
affect your gigs rankings in fiverr and they could go up or down in the rankings
as a result, or they could take a dip down before going back up.
You can’t guess these keywords in the same way you can with Google SEO, as
nobody knows how fiverr uses these to rank your gigs.
TIP: Make them relevant and choose your top five – think like a buyer when
selecting them.