This first step is for you to develop brand awareness. Therefore, the first set of videos a business needs for your social media video strategy is the why videos.
Start with the why—this is about your business’s passion and your stories. No matter the industry or business there is always a story or history as to why your business came together.
The goal of these WHY videos are not to push a product or service, they are used to develop brand awareness for your business. By sharing stories, it helps the consumer to connect with your brand on a personal level.
Industry Example (Health and Wellness):
Video 1: A business owner may have had a past injury or chronic pain that drove them into opening a fitness/injury rehabilitation center to help others with their discomfort.
Video 2: A business owner may refer back to college sports where they always pushed their teammates to focus on the fundamentals of proper weightlifting which lead them to a career in physical therapy.
Video 3: A business owner may share a story about the first time they received physical therapy or athletic rehabilitation and how that experience drove them into starting their own business