Goals & Analytics Course

Book Description

We break goals into two different parts. The first half is your mission. This is your WHY, or what you want to do with your brand, product, or business. Do you want to teach people how to cook? Sell a product? Write music people will enjoy listening to?Whatever it is, every brand and company has some mission behind it. Our mission at CoachYu is to give jobs to young adults. We give most of our training to students as part of our mission.In order for the mission to work, you need the second part, metrics. This is where you try to sell a product. When you think of goals, you need to understand what your mission is because this is going to dictate how you create your content further down the line. This is because mission and content tie together.

Dennis

I am the CEO of BlitzMetrics, a digital marketing company. I partner with schools to train young adults and offer courses, implementation and consulting. As the host of the CoachYu show, I interview leaders in their respective fields with the aim of sharing their knowledge with others. I was previously with Yahoo as a search engine engineer, where I gained expertise in optimizing ads and analytics across search and social. I turned my experience into training to create jobs for aspiring digital marketers. I help digital agencies grow, serving lawyers, doctors, and real estate agents as fractional CTO. My mission centers around mentorship from my experience with helping people from all walks of life grow their expertise in digital marketing, sharing my insights from managing campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone. I am very passionate about my mission of creating a million jobs by 2027. As a lecturer in digital marketing, I have spoken over 730 times in 17 countries, spanning five continents. Featured in: The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, and CBS Evening News, and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities

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