Facebook Ads Naming Convention
As a Level 1 specialist you will likely be spending the majority of your time creating ads and working in Business Manager.
While working in Business Manager make sure you follow the official CoachYu naming conventions (You will definitely want to bookmark these videos so you can refer back while you are making your audiences.)
(39) CoachYu Naming Convention for Audiences and Ads
Naming System: Key Points
You want the names to be as clear as possible so when someone else looks at the audience they will be able to tell exactly what the audience consist of
(ex. custom_audience_website_visit_128days)
– As you can tell the audience type is custom and is for the people who visit their website in the last 128 days
BE SPECIFIC
Always start with audience
3 types of audiences: custom, saved, and lookalike
Always use underscores to separate words so that it is easier to read (ex. custom_FBpage_engagement_60_days)
Lookalike audiences are the only audience that DOES NOT include the underscores
-Start with the audience
-Add the location base and percentage (1-2% or 3-5%)
-Then based off what it is
(ex. Lookalike AU 1% to 2%-strike force email list)
For Ads and Campaigns use the following numbers for achievement type:
1. Audience base = Videos views (ex. 1_video_views_companyname)
2. Engagement base = Engagement via Fb (ex. 2_Fb_engagment)
3. Conversion base = Link clicks that lead to conversion (ex. 3_video_link_click_ads)
Make sure to have the Ad name consist of your actual ad
If you are running an ad for a sports team that has a batter picture for engagement on their Facebook page you would name it: 2_Fb_Page_batter_ad
You can locate the audience in the Facebook Business Manager
Located on the top left of your business manager will be three lines click the three lines
As you do these options will show up: Ads manager, Audiences, Business settings, and Business manager
Click on Audiences, once you do it will take you to the page concerning the audience
You will see something on the top left that will say Account, press that and a drop down will appear, go ahead and find the account you are working on and select it. Once you do that you can go ahead and create the audiences you need too.