The checkout page is the last stage of converting a visitor into a customer. A good checkout process is crucial for the success of any e-commerce store.
So, ensure your website’s checkout process is well-optimized & functional, which helps consumers to make a purchase easily.
If the checkout process contains multiple steps & if customers find the payment gateway insecure, they can drop off the process.
Critical checkout processes can kill customers' moods for buying products. Some common question regarding optimizing the checkout process is-
• Is the checkout process streamlined?
• Do you ask every customer to sign in for an account before checkout?
• Do your customers find the checkout process easily from the homepage?
• How much information do you collect during checkout?
• Do you offer any discounts or coupons?
• Do you offer free or fast shipping?
• Do you have multiple payment methods?
The checkout process is the last step in the conversion funnel. A few seconds could mean a sale and a lost customer.
The checkout process should be optimized to make it easy for customers to complete their purchases.
The checkout process can be optimized by reducing friction, removing distractions, and providing an easy way for customers to track their order status.
36 Online Magazine - Mobile Apps & E-Commerce : Issue 24 . November. 2022
E-COMMERCE
