The product page is the most important page of a website. It is where the customer interacts with the product and decides whether to buy it or not.
The success of a product page depends on how well it matches customers' needs. As a user, when you navigate any product page of an e-store, you expect a clear & readable description of that product, eye-catchy images, reviews of the product, urgency elements, wishlist & CTA.
A good product page should have all the information about the product, including its features, benefits, specifications, and reviews from other customers.
Customized product page algorithms can help marketers drive sales by using personalized content for each customer.
The algorithm will consider what products were purchased in the past and recommend similar products to that customer on their next visit.