Strategy #14: Follow-Up
How do you close? Remember, not everybody makes a decision the first day. Many people want to wait and see if you are going to be around six months from now. They want to be assured that you believe in your product so much that you are sticking it out for the long haul and would be there to support them if they invested in what you are offering. Your clients have every right to do that based on 97% of people in sales and marketing skipping from one product to the next.
How do you handle that type of situation? You follow-up and maintain contact with them. You likely have their email address, phone number, and mailing address so keep them posted on what you are doing. Don’t pester them. Just keep them in the loop. For instance, someone tried to sell my wife, Christie, cosmetics, but she just wasn’t interested at the time. Since the initial presentation, the lady has mailed postcards to let Christie know about sales. She followed up with her after the first contact, and Christie has invested in the products due to that follow-up.
Strategy #14 Champion Tip: Take the time to follow-up with your customer and prove to them that you believe in your product and you are dedicated to building your business.