Strategy #15: Take Follow-Up to the
Thank you cards. You must send out thank you cards. Preferably a handwritten thank you card instead of an e-card, because people get bombarded with e-mails. This is something that I do regularly in my business to thank people for their time and consideration. It’s not enough to just sign your name to some random thank you card. Take just a few moments to actually write the person’s name and a short blurb thanking them for their time, consideration or whatever it was that they did for you. You must do this even if the person did not invest in your product. Remember, the key is to build long-term relationships.
I also suggest that you go online and invest in a birthday card system. You can actually send birthday cards, thank you cards, and holiday cards to your entire database of clients. It’s that little bit of extra that makes you extraordinary and stick out from your competition. Your clients remember these added touches when they are in the market for your product or have a referral.
Strategy #15 Champion Tip: Send out thank you cards just to let your clients know that you really do appreciate the time that they invested with your business.