Introduction: Money Through Marketing
This is the education they conveniently forgot to pass on to you
back in your high school years. In fact, it’s very likely that no matter
what you studied, you didn’t learn of this in college either. And I can
assure you that you have not and wil not hear of this from your
boss.
I’m talking of education about money. More specifically money
through marketing (and as often as possible, money through automated marketing).
That’s what this book is about.
For savvy investors and business owners, this book will present
how disturbingly lucrative marketing can be. For employees, the
book will show how technology and the right marketing systems can
start building additional income streams for the household. Income
streams that are independent of time and effort.
I want to jump into the subject matter as immediately as possible.
However, I do need to lay a bit of ground work to ensure we are all
starting from the “same page”.
Some of what I intend to leave you with is a better understanding of
how to judge whether you are using a leaky income model and also
give you specific ways of setting up automated marketing money.
The Down Escalator
If you don’t feel you are where you want to be financially, it’s impor-How Can
tant for you to realize that you have likely been walking up a down
YOU Make
escalator for quite some time now. You can put in the effort and try
to get to a higher platform with your finances, but if the escalator is
Extra Money?
heading down, you will be exerting a lot of effort and not getting far.
Find Out On
Page 56
That might take the shape of having a full-time job and a part-time
job, working overtime, yet still struggling with debt. Or it may be a
business you are pouring a lot of time and money into, but seeing
very little profit yield.
Dear Employee,
Let me just add to that down-escalator analogy as it’s a useful illus-Your Job Sucks
tration.
Author—Rob Toth
What happens if you start walking upwards on a downwards escala-PAGE 5
tor? You will have put in more effort than you really need to (as
nearby, there is an up escalator as well) but you can still get half
way to the top and maybe even right to the top. But what happens if
you stop walking (working) altogether? You end up at the bottom.
Contrast that to earned income. What happens if you don’t show up
to work this week (other than possibly being quickly promoted to the
position of customer)? If you don’t work, you don’t earn. If you don’t
earn, you soon end up at the bottom (financially). That’s because
employment is a dependent income model. It is entirely dependent
upon your energy and your time. And while there is nothing wrong
with hard work (I have built ponds during the winter while it was
raining, I have worked 90 hours per week with 2 full time jobs and 1
part time and have worked 15+ hour shifts when helping launch a
restaurant), hard work will only produce large financial gains when it
is used to create more and more independent (automated) income
streams.
For as long as you rely entirely on a paycheck (slave to the wage),
you may achieve self-satisfaction but not financial comfort and certainly not financial freedom.
I won’t get into what you need to or should do. I’m simply going to
show you where some of these up escalators are. At some point, if
you’ve never stood on an up escalator (stay with the analogy), it
may be uncomfortable and it may even seem too good to be true.
Here you have been putting in all this effort to get even half way on
a down escalator and here I come along and tell you that this so-called up escalator allows you to simply stand on it, and through its
automation, can take you to the top? Exactly!
Consider…
What stops the average individual from stepping onto the up esca-How Can
lator?
YOU Make
•
Lack of knowledge
Extra Money?
•
Conformity
Find Out On
Page 56
Lack of education is addressed in this book as well as in the handful
of key resources that are highlighted. Conformity (thinking like everyone else and following the large group) is the opposite of courage,
but it’s also a decision… one that only you can make.
Dear Employee,
Your Job Sucks
The Hardest Work You Will Ever Do
Author—Rob Toth
The hardest work you will ever do (if you choose to) is to understand that what is presented in this book is likely the easiest way
PAGE 6
you could ever create additional income. I’ll repeat that because it’s
that important… the hardest work you will ever do is to realize just
how simply you could be creating additional income.
Don’t read that as just a play on words. It may indeed be challeng-ing to step out of your own way, bring in logic and reason and recognize that what is being presented is a legitimate means to… dare
I say it… easy money. Disclaimer: As I stated, it will only be “easy”
once you did the hard work which is learning why and how it’s
“easy”.
Prison or Work?
In prison… you spend the majority of your time in an 8x10 cell.
At work… you spend most of your time in a 6x8 cubicle.
In prison… you get three meals a day.
At work… you get a break for 1 meal and you have to pay for it.
In prison… you get time off for good behavior.
At work… you get rewarded for good behavior with more work.
In prison… a guard locks and unlocks all the doors for you.
At work… you must carry around a security card and unlock and open
all the doors yourself.
In prison… you can watch TV and play games.
At work… you get fired for watching TV and playing games.
In prison… you get your own toilet.
At work… you have to share.
In prison… they allow your family and friends to visit.
At work… you cannot even speak to your family and friends.
How Can
In prison… all expenses are paid by taxpayers with no work required.
YOU Make
At work… you get to pay all the expenses to go to work and then they
deduct taxes from your salary to pay for prisoners.
Extra Money?
In prison… you spend most of your life looking through bars from in-Find Out On
side wanting to get out.
At work… you spend most of your time wanting to get out and go in-Page 56
side bars.
In prison… there are wardens who are often sadistic.
At work… they are called supervisors.
In prison… you have unlimited time to read e-mail jokes.
Dear Employee,
At work… you get fired if you get caught.
Your Job Sucks
Author—Rob Toth
PAGE 7