Mobile Device boom Spurs Media ,Apps and Entertainment Spending Worthy for Marketer to Implement Mobile Social Media Marketing
In 2012 , the adoption rate of smartphones has far outpaced older mobile cell phones as these latest mobile devices are able to provide internet connectivity. They are extremely powerful and fun to use always loaded with new mobile application. Mobile media consumption has since soared as brands and marketers increasingly use this platform to engage with customers. Mobile media like video ,slides , video newsletters, and regular video communications has become standard features and is effectively driving Web surfing consumers to use their mobile devices for web surfing and mobile search function.
The recent boom in smartphones and other trendy gadgets is spiralling the spending on entertainment and media throughout the world . Spending on such products and services in 2011 hit US 3.2 billion. But the stats are tipped to exceed US 3.6 billion this year, and predicted to hit US 3.88 billion by 2015. The world entertainment and media outlook report found that digital media products including online advertisements and e-books , games, movie and music downloads accounted for 28 % of all entertainment and media spending last year. This proportion is expected to rise to 45 % by 2015.
The Rise of Mobile Tablet
Mobile computing has also further expand its footprint with the arrival and adoption of mobile tablet devices.
Many researches has also indicated that more mobile tablets devices are being manufactured each recent years since 2008 which in turn are good news for marketers and especially for business to consumers (B2C) marketers.
– Mobile Tablet users spend 60% more per purchase than smartphone users ,especially in Games download and useful Apps which helps to improve in productivity and video sharing or photo sharing .
– 60 % of users rate tablets as useful for online shopping compared to smartphone mainly due to the larger screen size
– Consumers tend to spend 25-35% more when purchasing on tablets compared to other device
For this reason , marketers must come to terms with the Mobile Social Media reality, as mobile Internet enabled devices usage are on the rise and are facilitating changes in user behaviour – from “Content users being influenced concept ” - to how New trending audiences now getting more engaged interactivity with new content instead .
The Smartphone Revolution
Recent Smartphone’s Sales Statistics confirm the explosive growth and usage of mobile applications over the past few years especially for top major platforms with the following leading Operating Systems especially for iPhone, Android, BlackBerry and Windows
Almost 70 % of smartphone owners have downloaded apps on their device since their initial purchase . Usually Free Apps are most appreciated but usually will come with advertisements as part of their purchase package and it has been bringing in good advertisement fee with major mobile publishers.
The growth and sales of downloadable apps in expected to reach 70 billion worldwide in 2015, at which the app revenue will easily surpass above $ 30 billion. This Sales figure for digital Application media products itself is very alarming and is an important point for consideration for mobile marketers that is if the mobile applications sector with download holds consistent with this figure then average every marketers will need to consider frequent creation of useful app experiences to engage your most valuable customers for every new campaign .
Most of the Apps downloaded are smaller plug-in apps of major Social networking sites like Twitter mobile and Facebook mobile of which most consumers used with their desktop , and typically most of them has been converted to be mobile friendly ,which now keeps everybody in contact with the handy mobile .
Based on each mobile apps sale’s statistic with its technical specification of the app’s capacity and function, its derived sales figures will provide knowledge feedback on the app users behaviours , and preference and provides marketers the feedback data with full option ability to push specific products in a more targeted and meaningful way. This effective option to push notifications to your users will be a wonderful effective supporting tool for mobile application marketing , while more traditional method does not provide .
Given the Device Boom that spurs new media development with new technologies and marketing investments that has brought on the ultimate entertainment spending. This is driving the new world economy into another frenzy era, the best example could be derived from m.youtube who has more than 400 million videos watched on mobile devices every day. The m.youtube.com is the #2 video-viewing website in the world. (Right after YouTube itself.) It's the better way to reach consumers as m.youtube provide the power of sight ,sound and motion and also gross the best value for their mobile ads for their customer.
The New Mobile and Social media intelligence has arrived with new challenges and opportunities and one thing is definite that is Mobile with Social media is poised to revolutionize the way organizations deliver, consume, and disseminate on information. The convergence of mobile technology with Social Networking are empowering more and more people to make real-time decisions. Users can communicate with decision groups or customers while surfing through relevant useful data on their handheld devices and converting them to reach an actionable insight that support to rapid decision-making which is key to improving the profitability of business nowadays .
In today’s fast-changing, competitive business environment, with Mobile Social Media Intelligence, decision makers now have the power to make these decisions immediately.
Welcome to the Mobile revolution!
If you’re new to the 4G wireless age, don’t worry. This is a great opportunity to learn about this technology and how it applies to business today. But, we understand that you do know business – and advertising. And, you certainly know how important advertising is to your business.
Like any business owner, advertising is an expense to your bottom line. So, it’s important to spend your advertising dollars to your greatest advantage. And as technology changes, advertising strategies and tools must change, too.
This report is designed to help you begin advertising to mobile phone users that are taking advantage of 4G technology. This technology gives them access to the internet, fast downloads, and streaming audio and video in addition to their voice and text messaging capabilities.
Even if you have a website and advertise via the internet, you may not be convinced that mobile advertising is right for your business. Following are some statistics that might change your mind.
Nielsen Mobile, which reports on trends in the wireless industry said that, back in May 2008, 15.6 percent of mobile subscribers in the US made regular use of the mobile Internet on their devices. As of January 2012 that number has increased to 69% of mobile phone users accessing the Internet daily on their mobile phones!
195 million mobile users in the US are paying for internet access on their mobile phones, but they do not use it regularly, according to this same report.
Hopefully, the statistics above have convinced you that advertising via cell phones is the wave of the future. It’s doubtful that you can boast a 15% response rate to any ad you’ve placed in the yellow pages, on a billboard or via direct mail. But, you may not yet understand how to take on this advertising venue, or what methods and resources are actually out there.