HEADLINE
Studies reveal that you have just 5 seconds to attract a visitor’s attention, and headline is the first thing they see. Imagine yourself as a salesman at the prospects’ door and you have just one line to say before they slam the door on your face. That’s your headline
A good headline is loaded with benefits, is believable and clear.
For example:
BAD HEADLINE – Book 5d/4n package in Thailand ( No benefit)
BAD HEADLINE – Enjoy a great stay at Thailand ( No Clarity)
BAD HEADLINE – The best Thailand packages ( Not believable)
GOOD HEADLINE - Book 5d/4n of bliss in Thailand, starting at Rs. 20,000
The last is a better headline because:
1) Positive emotional trigger - Bliss.
2) Clarity – 5d/4n and Rs. 20,000
3) Believable – It is easy to believe and act upon
BAD HEADLINE – Join the #1 MBA Institute in India ( Not believable)
BAD HEADLINE – Join our MBA program today( No benefit)
GOOD HEADLINE – Get ahead in your career with flexible MBA
The third one is a better headline because
1) Positive emotional trigger- Get ahead in your career
2) Benefit – The course is flexible
3) Believable - It doesn’t have superlatives like best, amazing and #1.