Who Is Your Real Target Market?
It’s very important before you start marketing that you know exactly who your target market is, especially when you don’t have a big marketing budget. You really need to be spending your money in the right places.
I believe there are two different markets to target when building your downline.
1. Loyal Product Buyers – these are the people who absolutely love the product (e.g. a health drink) and keep on paying to get it whether or not they’re making money with the business side of things. But don’t give up trying to get these people to become re-sellers, just let them know that if they wanted to promote the product, they can get paid to do so.
2. Opportunity Seekers – and these are the people looking to make money with your product. Even better than opportunity seekers are “opportunity buyers” who are already spending money (to find out more on targeting opportunity buyers, I recommend you buy the Magnetic Sponsoring book by signing up to the free 10 Day Boot Camp at http://urs-gav.magneticsponsoringonline.com). Being a leader is very important when dealing with these types, you need to be able to point them in the right direction and help them along the way as well.
So once you know who you need to be marketing to, you then need to know how, which brings us to the next chapter.
I apologize for this chapter being so short, but there really wasn’t much more to go into.
