Once people run out of leads in their hot and warm markets the next place they are taught to turn is to purchase leads from a lead company.
You see there are companies out there that generate massive amounts of leads on the internet. Typically these leads have filled out a completely generic form indicating that they are looking to start a home based business.
Most of the lead companies sell a lead to people like you – other MLM’ers – more than once. Some companies sell them 3 times; others might be sold up to 20 or 30 times. So you think these leads get tired of being hounded by 20 or 30 people just like you all trying to sell them on their business? ABSOLUTELY!
On top of that these leads are expensive – one lead will typically run you anywhere from $2.00 to $20.00 depending on the “quality” of the lead. I have purchased leads in all price ranges, and honestly, they were all of the same quality, so don’t fool yourself into thinking more expensive is better!
I have called many, many leads – and spent hours on the phone chasing them down. Sure there were a few good people, but for most MLM’ers they will go broke trying to build their businesses with purchased leads.
You have to be very good on the phone – a skill which unfortunately most people will never achieve because they will simply run out of money before they become phone prospecting experts.
Even if you are good, and are signing up these purchased leads right and left – what will they be able to do? Can they duplicate your success? Sure maybe one out of a hundred will be able to do
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