What are Name Cards?
Name cards are small cards, not unlike business cards, where a person promotes a particular commercial venture that he or she is a part of. These are popularly used by multilevel marketing people as a means to promote their business.
The idea is to make the name card as visible as possible so that more people can get interested in the opportunity. These name cards are most times randomly distributed where it is likely that interested people will be present. Like, if there is a seminar of some kind, some MLM professional may take the opportunity and distribute name cards to them about his or her own venture. The likelihood of getting interested people here is more than random distribution. However, random distribution is also done widely, such as distributing name cards outside shopping malls, placing them on car windshields and even handing them out on the open street. The intention is to get people to read the card and call the advertiser for details.
What are the Pros of Using Name Cards?
Using name cards is a non-confrontational method of multilevel marketing. The advertiser does not need to personally talk to the prospects. If they are interested, they will call for details and thus it can help bring in targeted leads.
There is no fear of rejection because the advertiser will never know about the people who threw the card into the dustbin. Only people who call back will be considered.
What are the Cons of Using Name Cards?
There is also the fear that the name cards may fall into the hands of unwanted people such as your competitors and they will know where to contact you also. This may lead them to call you anonymously and get some details. However, this disadvantage is not particular to using name cards. Even information marketing shares this pitfall.
The promotional campaign using name cards can prove to be expensive because you will need to pay someone to word the cards, print them out and then distribute them. In addition, you can expect many cards to be wasted.