What is Door to Door Campaigning?
Door to door campaigning in MLM refers to literally going to the houses of various people and speaking to them about a business opportunity. Even product selling can be done door to door. This is considered the oldest method of selling, but is still prominently used around the world.
Usually, the person who owns the business will never do the door to door promotion but will hire people to do it. There will be a requirement of a particular number of houses or even neighborhoods to be covered per day. Door to door campaigning thus works with a target. People who do the actual campaigning will get a fixed salary, which could be on a per day basis, along with commissions on the sales (or some other kind of predetermined response) that they bring about.
What are the Pros of Door to Door Campaigning?
This method is a very direct method of MLM promotion. Marketers can visit people directly and try to convince them about the idea.
Because door to door campaigners work within the personal space of the prospect, the prospect is at ease and relaxed. This may induce them to ask more questions about the opportunity since they are at their leisure. This helps the campaign greatly.
What are the Cons of Door to Door Campaigning?
The biggest drawback is that there can be extreme acts of rejection such as doors being slammed in the face. In fact, this can happen so often that it has been parodied in many movies and shows. Only people who do not fear such aggressive rejection can campaign from one door to another.
There is the likelihood of the prospect not being at home when the promoters visit. This accounts for wastage of resources, including time, money and effort.
Some neighborhoods have policies about salespersons and other kinds of door to door visitors. Such promoters may even be legally prosecuted in some areas.