What are Classified Ads?
Classified ads are short interesting advertisements that are placed in newspapers and other publications for commercial reasons. MLM people use classified ads to create general interest about the opportunity they are providing so that they can prospect clients through it. In most cases, the purpose of classified ads is not to close the sale itself but to create awareness. Contact information is always provided with the classified ads where interested persons can call and seek more information. Such follow-up methods are what will actually close the sales or help recruit the person into the opportunity, as the case may be.
These ads are different from the conventional ads of corporate entities that are seen commonly. The cost factor is definitely one of the reasons for that – corporate ads have a mega budget which MLM
sponsors cannot afford. However, the MLM classified ads will also try to make the best of the ad space they get by putting in as much interesting copy as they can. While corporate classified ads go for visual appeal, small business classified ads go for appeal of the words used in the ads.
What are the Pros of Using Classified Ads?
The cost is usually very low. These ads can be run for several days continuously in the same publication which can make the advertiser avail a bulk package.
Exposure is high. A classified ad will be visible to a large number of people from different walks of life. Even some people who the advertiser may not be actually looking for may end up being interested in the opportunity. Hence, classified ads can open up new vistas.
Classified ads can also bring targeted prospects if they are placed in special publications that are meant only for classifieds.
No one is needed to keep a classified ad campaign running. This reduces employee costs.
What are the Cons of Using Classified Ads?
If the advertiser is not able to further the prospecting campaign after the classified ads, it can be a waste. People who are interested in the classified ads will usually call up the number provided. If the advertiser does not have the skills or the resources to impress them at this stage, the campaign could fall flat and be burdensome on the financial resources.