Okay so you have learned how to get so many leads that your phone will be ringing of the hook. Now what? Well now we have to convince them to become our clients. "How do we do that?" I hear you asking, well lets dive in and find out.
Don't worry, I'm not going to get all technical here. In fact I probably couldn't, even if I tried- When it comes to psychology, I'm dumber than the coyote from the road runner show. (And yes I'm sure my girlfriend will happily vouch for that!) What is important to know is that when it comes to your prospect making a decision on whether or not they are going to choose you a lot of their decision will be based on subconscious reasons.