Kiyosaki’s Financial Precepts and Effective Marketing
Robert Kiyosaki, the author of Rich Dad Poor Dad, is a popular name all over the world. He is an American, a fourth-general Japanese American, to be precise. He has written several books, all in the financial niche, all of them designed to be motivational and self-help books, intended to take people towards the path of progress in their business. He is known for his keen financial insight. Most of his advice stems from his own precepts. He tells people of the many ways in which they can achieve financial liberation while managing their own enterprise.
Kiyosaki does not differentiate between the different ways in which one might carry on their moneymaking tactics. He does not tell you to become a businessperson or an investor or a marketer. Instead, he tells you what you must do in order to attract wealth doing whatever you are doing. That is what makes him a special author.
He has special views about the concept of marketing though. Though Kiyosaki has not spoken about marketing directly in any of his works, but his perceptions are all clear. He says that if you intend to have a great rapport with your clients, if you want to grow your business, then the one way in which you can do that is by increasing your network. When your network is expanded, you can tap into it to make the most of your business.
This does require some effort though, and that is the reason why everyone is not into it. It takes special expertise as well. That is what separates the successful people from the not-so-successful ones. Proper networking is needed to reach out to a niche, which is where the real business prospects lie.
The Rich Marketer Poor Marketer Concept
Kiyosaki’s model is universally applicable. Our intention here is not to refute or criticize this model, but to see how well it applies to the world of marketing as it stands today. Marketing is an entirely different ballgame—you may feel that it is so different from the individualistic approach that has been used in the inspirational book —but if you scratch the surface, then you begin to see the similarities.
In this eBook, our focus is going to be on a few important points.
1. We are going to see what it is that makes marketers rich today. Yes, we must admit that we have a special fondness for Internet marketing, which is the way the whole world is going right now. The best way to become rich at present is by being an Internet based marketer, because that is what people can really use, at an individual and at an organizational level, to take them to higher realms of their potential.
2. Secondly, we are going to see that there are so many different things that these rich marketers do not wish to tell their poorer counterparts, which in this case, are the people who have just started out and have still to carve a name for themselves in the Internet marketing world. It takes time; nothing is achieved without an effort, and there are many secrets that are keeping the goodies from them. In short, what are the different things that are making the rich marketers rich and are depriving the poor ones of the resources that these rich marketers have access to?
3. The third aspect of this eBook is the possibility. Even if you are counted as a poor marketer at present, there is no reason why you should not climb the ladder and go higher. You have the access to the same things that the rich marketers have, only maybe you are lacking in the knowledge and information about it… so here is your source to make the most of those things.
4. The most important thing that you would need is the change of the mindset. You have to shun the thought of debilitation from your mind. There is no reason why you cannot go higher. Everyone started out somewhere first, and in the marketing world, age is just a number. It does not matter what age you are… you can just go all out and popularize yourself immensely in the marketing world.