Chapter 2:
When Is a Niche Not a Niche in Marketing
Synopsis
One of the most important things that you need to know about being a rich marketer is how to tap into your niche. Your success depends on that. You need to know where your target customers are, and if you are able to focus on them, you will be building on your prospects. That is the real truth; there is no other truth beyond that.
That is the reason we have decided to clear the air about the concept of niche here. You need to know where your special forte is and you have to play to their needs and interests. In fact, this is what will make you really popular and bring the people to you that you need to promote your business to.
At the same time, you also need to be clear about the misconceptions of niche. There are marketers who have an illusion of what their niche is. They think something is a niche when in fact it is an asset for someone else. Having a precise idea about your niche is what can help you to succeed in your business.