If you "re handling the first four items above correctly, your list will be happy to receive your marketing messages. And that"s where you can capitalize on all that good Karma you"ve been developing with your followers.
Different marketers approach the question of “How much marketing is too much?” differently, and you"ll need to be your own best judge.For example, I "ve subscribed to the Early to Rise daily ezine for years. (Check it out at www.EarlytoRise.com.) Nearly every single issue contains great self help and business building content, and in return for this free content I"m happy to receive the accompanying marketing messages.
Some days I receive two or three promotional emails from Early to Rise and Agora publishing. I don"t necessarily read them all, but it doesn"t bother me at all to receive them. Over the years I"ve bought helpful products and services through this ezine that have enhanced my life. I"ll probably remain a subscriber for years to come because ETR consistently provides great value to me.
Other companies I follow market to me far less frequently. There "s a real estate writer I hear from only sporadically and who sends a marketing message to his list just a few times a year.
So what should you do?As a rule of thumb a good starting point for you may be 3 to 5 pure content messages for every marketing piece you send out.
Some people will stop following you as a result of you sending what to them are too many marketing messages. But if you"re gaining followers faster than you"re losing them you"re probably in the ballpark. A certain amount of list attrition is natural and with experience you"ll find your “sweet spot”.
