As an image-centric and visual platform, Pinterest makes it easy for users to scan through hundreds or thousands of images in one sitting. If they’re looking for the best leather jacket, they can simply type in their query on the Pinterest search bar.
When they find an image they like, they can either save it to their board, share it on social media, or click on the image to read more info about it.
If they want to buy it, they can simply click on the image itself or click on the Visit link, and they’ll be redirected to where they can buy that product.
That’s it!
You get more inbound links to your site and free passive traffic
Whether you’re running an eCommerce store, a blog, or any other type of website, you can surely benefit from pinning your images on a Pinterest board. This is because each pin includes a link. So, for example, if you pin an image from your website, you can add a link back to your site!
It’s true the links are “no follow” which means you don’t get any SEO juice from Pinterest’s powerful domain authority, but that’s okay. You’ll still get people heading over to your site just by clicking on your pinned images!
Even if you just get an extra thousand visitors per month from Pinterest, that’s still a lot of passive, referral traffic from one platform. Imagine getting that same number of visitors every month for the foreseeable future!
You only did the work once, but you’ll benefit from it for a long time to come.
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