Adding an audio intro to your site. How many times I have you been surfing the Internet, and had three of four windows open looking at different sites. All of the sudden you hear someone start talking. What does that do? It gets your attention, doesn’t it? You know what it makes me do? Drives me to find the x at the top of the window to close that window as quick as possible.
So, is what you want to do is make it a permission based audio intro. Meaning you need to put a link on your site, that says “Listen to…(catchy headline here).The key here is to get them to click on the link that lets them listen to your intro, and then get them to HEAR what you are saying. What I mean by this is people are going to be looking at and reading your site while they are listening to you speak. So, you need to use attention-getting words to keep their attention.
Don’t use a ho-hum voice with a dry intro. You want to get these people excited. Excitement is one of those viral emotions. You can pass it to those around you. So speak like you are really excited about what you are saying.
Audio intros shouldn’t be long either. Keep your audio intros short and sweet. Try to say what you need to in less than two minutes.
I’m sure you’ve heard of the “name squeeze” technique. Some will argue when the best time to use this technique. I think that ANY time you want to collect your visitor’s information, you should use this technique.
In order for this to really work, you have to do a few things.
1. Your lead capture form needs to look good. Pay attention to your design. I pay a lot more attention when a lead capture form really catches my attention. Don’t go over board or you’ll just drive people away.
2. You must have a privacy statement. I learned some great information on privacy statements from Alex Mandossian. Alex said that by just putting a simple “I Respect Your Email Privacy” and link it to your privacy statement he had 65% more people optin than he did without the “I Respect Your Email Privacy”. Isn’t that mind blowing?
So in your lead capture form, you need to add this right below it or next to it. Somewhere close where your visitor can see it.3. The last thing has to do with your submit button. Don’t make your submit button just say “Submit”. If you are giving away a free report, make your submit button say “Get My Free Report”. If you are giving away an ebook, make your submit button say “Get My Free Ebook”. See what I am saying here?
It’s these little things that are going to help you convert your traffic into subscribers.